Using Your Website to Build a Brand

Defining your brand as a company and creating a consistent branding message is a key part of marketing for any company, big or small. A brand is a symbol of your company, and as such should be represented throughout all marketing and promotional materials that you use to build your brand. Your company website is a building block of that branding process.

What’s in a Brand?

A good brand should be able to stand alone without an explanation. Big corporations spend millions of dollars on their branding campaigns so you know who they are simply by seeing their brand. What do you think of when you see a white and red target symbol? How about the golden arches? Those two branding symbols are a part of everyday life in America, and known to millions as the brand for Target stores and for MacDonald’s burger chain around the world. Even if you don’t have millions to spend on an advertising and branding campaign, you can still work to ensure that your branding message is clear throughout everything you do.

Building Your Brand Online

Whether it’s only through traditional media sources, or primarily online and through social media, the look and feel of your company should carry throughout your message. Hiring a professional web design company to help with this is a good idea. Keeping a consistent message through your website take a lot of time and effort, and having professional help allows you to focus on your business.

Be Consistent

Consistency cannot be overrated when building a brand. In fact, it’s essential. Websites should have consistent colors throughout that match the colors of the brand. Those colors reinforce the look and feel of the branding symbol. Target’s store website is primarily red and white colors. These are subtle things that the customer may not even realize is being influenced by. Any good professional web design company knows who to use appealing colors for your customers.

Use Your Logo

Use your logo as much as possible in your online ventures. Make sure your social media ventures also mimic your brand and logo design of your website. Decide on what size of logo is appropriate for your website, and keep that consistent throughout. Even if you don’t keep a professional web design company on permanent staff, these are tricks of the trade you should know in case you need to be the one to maintain your own website.

How to Replace Lost Electrolytes

Electrolytes are essential elements found in the foods we eat. When you work out or get sick, you lose electrolytes faster than you replace them. Essential elements like potassium and sodium, and to a lesser degree magnesium and calcium, are needed for the body to function properly. In most cases you can replace these elements by consuming the right foods and drinks.

Instructions

  1. Add a pinch of salt to 8 oz. of water and drink it slowly. If you’re sick or you’ve worked out for more than 40 minutes, this is a quick way to get sodium to absorb into your system.
  2. Eat a banana to replace lost potassium electrolytes. Pack one and take it with you to the gym. Drink a glass of water with it to help with absorption and digestion. You can also slice up some watermelon and eat it when your energy level starts to dip. Watermelon combats dehydration and is also high in potassium.
  3. Pick up a sports drink if you want to replace lost electrolytes quickly. Look for an isotonic sports drink with a higher carbohydrate count, like PowerBar drink or Lucozade Sport for long workouts. Try a hypotonic, low-carb sports drink like AriZona Hypotonic Performance Sports Drink if you’re feeling especially dehydrated, nauseous or tired, as it absorbs even faster than an isotonic drink. If you’re working out for more than a couple of hours or exercising in excessive heat, choose a hypertonic sports drink (contains more carbohydrates than the others) like Ultra or Original Lucozade.
  4. Save money and make your own sports drink to replace lost electrolytes. Add 1/4 tsp. salt, 1/4 tsp. baking soda, 1/2 cup orange juice, 2 tbsp. sugar and mix with 1 liter of water. Don’t skip any of the ingredients–the orange juice may seem like too much sugar but it actually replaces lost potassium.
  5. Hit your local sporting goods store and pick up a sports gel or an electrolyte strip that dissolves under your tongue. Gatorade, Enlyten and Innozen are examples of popular brands. Check the ingredients to make sure you’re getting plenty of potassium and a small does of sodium.
  6. Find natural coconut water at a health foods store and drink it. Coconut water is refreshing, hydrating and it provides you with a hearty dose of potassium.
  7. Replace magnesium by eating broccoli, tofu, halibut or spinach. Get a quick calcium boost by eating a cup of yogurt, 2 oz. of low-fat cheese or a glass of milk.

Tips & Warnings

If you experience extreme symptoms of electrolyte imbalance such as confusion or a prolonged irregular heartbeat, see your doctor immediately.